Monday, February 03, 2014

Marketing, Zombies & Romance?


Our February meeting tends to be one of the most fun. Face it, we’re romance writers. February means Valentine’s Day, and love, and that’s what we’re all about.

This month’s meeting features our own Tara Lain, talking about “Who Are You Really? Launching Your Author Brand.” If you are not familiar with Tara, she’s a marketing genius. For those at the January meeting, Sharon Hamilton embodied this topic with her SEAL romances. She gave out dog tags with her books, and wore a camouflage jacket with “writer” on it. She even brought a blue camo tablecloth for the bookseller’s table.

Sharon Hamilton, Jan. 2014 speaker
Some may think, “I’m not a published author. I don’t need to worry about author branding.” I’m sure Tara will dissuade you of that view.

The afternoon speaker is Dana Fredsti, who does a bit of a different blending of genres. Oh yes, “The Walking Dead” is coming to OCC. (Seriously, I don’t watch any zombie flicks. Too scary for me!) Her series kicked off with Plague Town, which was described as “Think: Buffy meets The Walking Dead…”

I met Dana through my first publisher Ravenous Romance. Plague Town originally sold to Ravenous as an erotic romance, and the series was re-sold, expanded and exploded with a new publisher.

Cool story, right? Come hear her journey.

In January, Carina Press Executive Editor Angela James taught a special one-day workshop, “Before You Hit Send.” She promised to leave attendees overwhelmed with information, and she delivered!

We have another special event workshop planned for March 29 – Michael Hauge, “Story Mastery for Romance Writers.” Hauge is the master of storytelling, and script writing, and regularly sells out large workshops. At RWA Nationals, he’s put in the largest room(s) and still has standing-room-only. Since he’s promoting the event via his newsletter and website, if you want to get in, I suggest you make reservations soon.

While 2014 has really only begun, we’ve started to plan the workshops for 2015. If you have an idea, or really want to see a certain speaker, drop me or our Programs Director Nikki Prince a line, and we’ll see what we can do.

We promise to keep it educational, interesting and diverse!

-- Louisa Bacio